Van den Ban Group proudly looks back on 10 successful years with Hifly
International tyre distributor Van den Ban Group (VDB) always interacts directly on changes in the market. A good example is the increasing demand for budget tyres 10 years ago. VDB immediately added the brand Hifly as an exclusive budget brand to her assortment. In the mean time the brand has grown to a highly demanded brand in the (inter) national market and has become incredibly popular.
VDB: “Hifly is already 10 years successfully part of our assortment. We proudly look back on our good cooperation with the producer Shandong Hengfeng Rubber & Plastic Co., one of China’s leading tyre producers. Hifly has proven itself in those 10 years as a very reliable brand and is known for the excellent price/quality ratio.”
In the meantime, the assortment has grown to a total number of over 340 SKUs. The summer assortment offers tyres for passenger car (UHP), SUV, 4X4 (on/off road), caravan and van, ranging from 12 up to 22 inch. The all season range has two patterns for passenger car and van, going up to 18 inch and the winter range consists of tyres up to 20 inch for passenger car, SUV and van. The all season as well as the winter tyres have the ‘three peak mountain snowflake’-symbol and M&S marking. Therefor they are officially acknowledged as winter tyres.
The Hifly assortment is continuously adapted to the actual and future needs of the car park. A good example is the further extension of the all season assortment, which is planned to be introduced in the near future. In the meantime, over the last 10 years millions of Hifly tyres have been mounted in the European market and has become the standard budget tyre for many retailer. VDB ‘The brand Hifly is leading and will stay an important part of our total assortment in the future.’