For everything you value - Our history - Folks have been counting on us since 1892. Americans have been driving with confidence on Uniroyal tires since 1892, although back then we were known as the U.S. Rubber Company. Uniroyal tires are chosen by so many different people, for so many different reasons and for so many different vehicles, that we have become a trusted part of the lives of millions of people. Today, the Uniroyal brand continues to go the extra mile for you by putting all of our effort into making high quality, durable car and truck tires that today's drivers can afford. Our tires provide all the features and benefits you consider important in a high-quality, dependable tire.