Falken tire corporation, based in Rancho Cucamonga, California, is the corporate headquarters and West Coast distribution center for North American operations. Additional Falken Tire distribution locations include warehouses in Tennessee, New Jersey, Texas and Florida. Falken tire, a Sumitomo Rubber Industries brand, was launched in its native country of Japan in 1983 and introduced to the North American market two years later. At its inception, Falken was created as the flagship high performance radial brand under Ohtsu Tire and Rubber. Now, more than two and a half decades later, Falken has become a well-known, stand-alone brand that focuses on UHP (Ultra High Performance) products while utilizing professional motorsports to further develop and improve products for worldwide distribution.