Private brands

We are proud of our two successful private brands Novex (economy) & Goldline (budget). These brands have extensive ranges in summer, winter and all season tyres for passenger cars, SUVs/4×4s and light trucks, caravans and trailers. Above all, these brands offer our customers the opportunity to distinguish themselves.

Novex tyres

Our private brand Novex, produced by a major renowned Asian tyre manufacturer, has been our ‘flag brand’ for more than 15 years. We have set up an enthusiastic, selective dealer network within Europe.

Interested in the Novex dealership? We will gladly inform you about the possibilities.

Goldline tyres

In 2016 we added a new budget private brand to our assortment: Goldline. This brand is produced by one of the largest Chinese tyre manufacturers in the world, Shandong Hengfeng Rubber & Plastic Co. Ltd. We now have an extensive, selective network of distributors worldwide.

Are you interested in including Goldline in your product assortment? We will be happy to discuss the options with you.

Goldline tyres

Quality tyres for a budget price

The slogan ‘Quality tyres at a budget price’ includes everything our private brand Goldline stands for: affordable tyres with excellent quality.

Goldline offers:

  • Modern summer, winter and all season tyres (with 3PMSF)
  • Complete assortment for passenger cars, SUVs, 4×4s and light trucks/caravans/trailers
  • Extensive range of sizes: approximately 200 sizes, in 12 to 19 inches
  • Good value for money
  • Reliable producer
  • International brand

Novex tyres

Novex… the best alternative

With Novex we offer our customers and the end user ‘the best alternative’. With this short slogan we express in a few words what our private brand has to offer: high quality at an attractive price.

Novex stands for:

  • Summer, winter and all season tyres (with 3PMSF)
  • Passenger car, SUV and light truck tyres
  • Very complete assortment: approximately 150 sizes, in 13 to 18 inches
  • Excellent value for money
  • Produced by a renowned Asian tyre manufacturer (top 10 worldwide)
  • Tyre replacement plan

Interested in our private brands Novex & Goldline?

We will be happy to tell you more about the possibilities. Feel free to contact us at