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The mission of Hankook is to 'Contribute to Advancement in Driving.' Hankook inspires drivers to take on challenges and create new possibilities. The brand strives to help drivers enjoy their time on the road and be confident in the choices they make. To achieve this, they aim to keep introducing up-to-date technologies and solutions that meet tomorrows criteria for safety, performance, excellence in quality and other factors contributing to advancement in driving.